SARANA® Jewelry Doll Pendants on the Pages of OPIUM red Black&White ISSUE
SARANA® jewelry doll pendants became part of a special creative project published in the international magazine OPIUM red in its Black&White ISSUE. This publication holds a special place in the brand’s history, as it brought together the art of photography, fashion, and SARANA® designer jewelry within a single visual concept.

For this editorial photoshoot, the “Celebration” collection of jewelry doll pendants was chosen — one of the brand’s most recognizable and beloved collections. These jewelry pieces are distinguished by their expressive silhouettes, rich decorative details, and emotional character. However, the true star of the project was not only the jewelry itself, but also the unique atmosphere of black-and-white photography.
To bring the project to life, the team invited renowned black-and-white photographer Gennadiy Chernomashentsev. His distinctive artistic style, attention to detail, and ability to convey emotion through light and shadow made it possible to create a series of truly artistic images.

Black-and-white photography possesses a special kind of magic. Without distracting colors, all attention is focused on the subject, composition, emotions, and character. This approach revealed the beauty of the jewelry doll pendants in an entirely new way.
The photoshoot took place in the heart of Kyiv, within the luxurious interiors of one of the city’s elegant hotels. The atmosphere of the venue perfectly complemented the project’s concept. Each photograph turned out stylish, sophisticated, and filled with the spirit of high fashion.

A professional team of stylists, makeup artists, models, and creative specialists participated in the creation of the project. Through their collaborative work, they succeeded in creating images that seamlessly combined jewelry, contemporary fashion aesthetics, and artistic photography.
The “Celebration” collection looked stunning in black and white. Despite the absence of color, the photographs preserved the expressiveness of every detail, the volume of the jewelry, and its unique character. The jewelry doll pendants became genuine art objects, emphasizing the individuality of each look.

The publication of these photographs in the Black&White ISSUE became an important chapter in the history of SARANA®. These images have long gone beyond the boundaries of a traditional advertising campaign and have become part of the brand’s visual heritage.
Today, the works of Gennadiy Chernomashentsev are an integral part of SARANA®’s visual identity. They help convey the brand’s aesthetics, its mood, and its unique vision of beauty.

The special value of this project lies in the fact that it preserved the emotions, atmosphere, and creative energy of the entire team. Projects like this become more than magazine publications — they become part of a brand’s story, one that people want to revisit again and again.
SARANA® continues to develop its own visual aesthetic and plans to continue its collaboration with Gennadiy Chernomashentsev. This creative partnership helps preserve the brand’s recognizable artistic style while inspiring the creation of new and exciting projects.
SARANA® jewelry is more than just accessories; it is history, art, style, and fashion. The publication in OPIUM red Black&White ISSUE is yet another beautiful confirmation that designer jewelry can become part of the true art of photography.